The launch ceremony of the “Cherry Blossom Viewing” event and the Most Beautiful Flower Viewing Season in Hubei was held on March 20, 2024.

The East Lake Cherry Garden

The “Cherry Blossom Viewing” event and the Most Beautiful Flower Viewing Season in Hubei was launched on March 20, 2024, at the East Lake Cherry Garden in Wuhan, Hubei’s capital city. 

The “Cherry Blossom Viewing” event has become a good brand of tourism promotion and investment attraction for the province since 2021.

During the launch ceremony, Heilongjiang Province made tourism promotion on site. 17 cities from Hubei issued customized postcards to invite tourists at home and abroad to enjoy flowers.

After the event, local tourism and cultural authorities will organize a series of activities including global tourism promotion, tourism product introduction, fashion show and a reading sharing session to offer all tourists an informative, favourable and quality-improved tourism experience. (en.hubei.gov.cn by He Xiwen and Ruan Xinqi)